| 标题 | Trending Botics |
| 广告公司 | FCB Brasil |
| 广告战役 | Trending Botics |
| 广告主 | Congresso em Foco |
| 品牌 | Congresso em Foco |
| 首次发布日期 | 2018 / 9 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day. |
| 问题 | Brazil’s 2018 presidential election would be the first in which social media would have more influence than “traditional media,” due both to the exponential growth of users and the prohibition against businesses donating to campaigns, which sharply reduced the funds available to them. That’s why, by mixing an algorithm that identifies bots with Twitter’s Streaming API, we developed this platform that searched tweets on Twitter in real time and conducted daily analyses of the data gathered. |
| 结果 | At the end of 2018 election our platform has analyzed more than 132 million tweets. Over 173,000 bots were found. These bots had posted more than 4.5 million tweets. The president elect – coincidently or not – was the candidate most mentioned by the bots, in more than 3.1 million tweets. And the activity of bots has dropped sharply, while the Congresso em Foco’s website had its biggest audience in a single month, with more than 5,5 millions unique visitors. |
| 媒体类别 | 网站 |
| 更多信息 | www.trendingbotics.com.br |
| 首席创意官 | Joanna Monteiro |
| 执行创意总监 | Fabio Simões "Simon" |
| 创意总监 | Marco Monteiro |
| 创意总监 | André Pallú |
| 文案 | Leonardo Marçal |
| 美术指导 | Antonia Zobaran |
| 美术指导 | Andre Vervloet |
| 美术指导 | Bruno Castellotti |
| Art Director Assistant | Pevê Azevedo |
| Creative technologist | Marcelo Arteiro |
| Creative technologist | Emerson Queiroz |
| 项目经理 | Suelen Mariano |
| Strategy/Planning | Bianca Reame |
| Approval Client | Sylvio Costa |
| Approval Client | Edson Sardinha |
| General Account Director | Elton Longhi |
| General Account Director | Anna Santanna |
| 客户经理 | Rafael Cardoso |
| Assistant Account Executive | Karoline Araújo |