导演 at PRODCO

Amazon - "Holistic Measurement"

Anomaly

Anomaly New York, 美国

1608

品牌: Amazon
国家: 美国

广告主: Amazon

标题	Holistic Measurement
广告公司	Anomaly
广告战役	Amazon Ads
广告主	Amazon
品牌	Amazon
首次发布日期	2023 / 6
行业领域	在线零售、网上商店
广告口号	All that, for this?
哲学	As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning – thousands of hours of hard work that, unfortunately, can often be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot, viewable here, lies at the heart of the effort. It portrays the development of a campaign for fictional beverage brand ‘Cheri’, showing the hours of strategizing and development that goes into an ad campaign, only for it to run on a billboard that’s blocked by a tree, behind a busy freeway. The video closes out with the text: “All that, for this?” By ending with the image of the obscured billboard, the campaign drives home the message that Amazon Ads offers thousands of alternative premium media placements across integrated platforms, with measurement and analytics tools that make sure your media buy is worthy of all the hard work that goes into creating your campaign. It underscores Amazon Ads’ understanding of the hard work that goes into advertising, positioning it as on par with that of any brand or agency. The work is a lighthearted and self-aware look at what can happen when, despite the stars aligning to bring together strong media, strategy and creative partners, a campaign still ends up in a bad media placement. Moreover, it celebrates the engine that powers the advertising industry day in and day out: its people. Accompanied by three 15-second ads, the campaign is live in France, Italy, Germany, Spain, UK and Canada, and features online video, social media, digital display, and digital audio executions.
媒体类别	互动
长度	15 seconds
市场	加拿大, 法国, 英国
后期制作	Electric Theatre Collective
Mix	Wave Studios
广告经理	Carly Zipp
广告经理	Dipal Shah
广告经理	Colin Kikcio
广告经理	Alex Andreadis
广告经理	Marcellus Neel
Partner, Chief Innovation Officer	Natasha Jakubowski
Managing Partner, Head of Media	William de Lannoy
Innovation Strategy Director	Justin Alsop
Managing Partner, Executive Creative Director	Seth Jacobs
创意总监	Dan Shapiro
创意总监	Diego Fonseca
创意总监	Giles Clayton
美术指导	Jessica Leonard
文案	Kat Worrall
美术指导	Yianni Tzizifas
Design Director	Nate Blowers
Designer	Nani Harakawa
Head of Account Management	Elektra O’Malley
Business Director	Rachel Wintle
客户主管	Hannah Goehri
客户主管	Claudia Giblin
执行制片	Bronwen Lonsdale
Senior Producer	Mateus DeFaria
制片	Lily McCann
制片	Victoria McMachan
媒介公司	Rufus
Global Managing Partner	Anna Prendergast
Head of EU Expansion	Simon Smith
Global Director, Communications Design	Diego Lopez-Vega
Associate Director	Priya Jain
Global Manager, Client Advise and Management	Bianca Burkhardt
Head of Consumer	Harry Moss
Director, Client Advise Management & Planning	Philip Kreuzer
Director, Communications Design	Debbie Medeiros
Business Partner	Claire Sipos
Client Services Director	Ruth Gutierrez
Managing Partner	Beatrice Tisot
制作公司	ProdCo
导演	Ian Pons Jewell
导演	Jara Moravec
摄影指导	Mauro Chiarello
执行制片	Maddi Carlton
Line Producer	Shirley O'Connor
剪辑师	Tobias Suhm
Assistant Editor	Evan Carp
Senior Post-production Producer	Kortney Rubottom
Executive Post Producer	Antonia Vlasto
Post-production Producer	Samia Ahmed Turner
后期制作	Framestore
Executive Post Producer	Nick Fraser
Post-production Producer	Catherine May
Sound Designer	Gregory Caron
Partner / Mixer	Aaron Reynolds
Executive Sound Producer	Vicky Ferraro
Colorist	Luke Morrison