| 标题 | HSBC UAE- I Recommend Mum |
| 广告公司 | J. Walter Thompson MEA |
| 广告战役 | I Recommend Mum |
| 广告主 | J. Walter Thompson Dubai |
| 品牌 | HSBC UAE |
| Posted | 6月 2016 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination. |
| 媒体类别 | Web Film |
| 长度 | |
| Production (Agency) | Space Plum |
| 广告公司制片 | Boki Prekovic |
| 广告公司制片 | Igor Petrovic |
| Creative / Art Direction | Akhilesh Bagri |
| Creative / Art Direction | Gautum Wadher |
| 客户经理 | Nermine Barrada |
| 客户经理 | Rula Hajjar |
| 客户经理 | Nabil Elkourdy |
| 客户经理 | Patrick AbouChahla |
| Strategy/Planning | Helina Asefa |
| Digital Production | Aly Seif Al Nasr |
| Agency | J. Walter Thompson Dubai |
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