| 标题 | The Missing Stamp Belgium 1 |
| 广告公司 | VML |
| 广告战役 | The Missing Stamp Belgium |
| 广告主 | Child Focus |
| 品牌 | Child Focus Belgian Center for Missing and Sexually Exploited Children |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | The Missing Stamp Belgium |
| 剧情简介 | Child Focus, the Belgian Center for Missing Children, celebrates its 20th birthday. In honor of this we got the chance to design a national stamp. The stamp had to embody all missing children, without losing the emotional side of these stories. So we started off from the central excruciating emotion that all families of missing children have to endure: loss. We wanted to show the void in the life of these families in its most pure form. We did this by doing the opposite of what people expect on a stamp: we didn’t show a portrait. Instead we used its absence as the central design element. Effectively saying everything by showing nothing. Direct advertisement created by Wunderman, Belgium for Child Focus, within the category: Public Interest, NGO. |
| 媒体类别 | Directory Advertising |
| 项目经理 | Sander Vandewiele |
| 项目经理 | Seppe Dogge |
| 创意总监 | Manuel Ostyn |
| 设计师 | Dorien Wendelen |