| 标题 | The World's Best New Condom |
| 广告公司 | Alpha Century |
| 广告战役 | The World’s First Re-Engineered Condom |
| 广告主 | LELO |
| 品牌 | LELO HEX |
| 首次发布日期 | 2016 / 6 |
| 行业领域 | 避孕与怀孕测试 |
| 哲学 | Marking the first time the condom has been re-engineered since the 1950s, LELO wanted to go big with its launch, bringing in Charlie Sheen to help get people to rethink the use of condoms, which are in decline despite the continued rise of STIs and HIV globally. |
| 媒体类别 | 互动 |
| 长度 | |
| Brand Development | A Little Bird |
| 导演 | Jason Lehel |
| 导演 | Oscar Hudson |
| Creative Delivery | OOH |
| PR | Lisa Ventham |
| PR | Marco Richards |
| PR | Highwire |