Department Lead, Executive Producer of Experiential & Content Development
at
Ogilvy & Mather
Greater Chicago Area, 美国
| 标题 | Long Live Love |
| 广告公司 | FCB Chicago |
| 广告战役 | Long Live Love |
| 广告主 | Canon Inc. |
| 品牌 | Canon |
| Posted | 6月 2021 |
| 行业领域 | 复印机 |
| 剧情简介 | For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Digital Agency | FCBX |
| PR Agency | Current Global |
| 制作公司 | MediaMonks |
| 文案 | Kiku Gross |
| 首席创意官 | Andrés Ordóñez |
| 创意总监 | Niels Sienaert |
| 创意总监 | Tim Schoenmaeckers |
| 执行创意总监 | John Bleeden |
| 客户主管 | Bianka Kristen |
| Art Producer | Karen Blatchford |
| 联合创意总监 | Alex Johnson |
| Director of Strategic Planning | Brian Asner |
| EVP, Branded Content and Entertainment | Juan Woodbury |
| EVP, Head of Experiential | Kim DeNapoli |
| Management Director | Katherine Fleiss |
| Senior Project Manager | David Eldred |
| VP, Creative Director | Jasmin Whitmore |
| VP, Director of Business Affairs | Jeff Cowie |