Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, 美国
标题The Thrown Out Flag 5
广告战役 The Thrown Out Flag
广告主 Out Not Down, LGBTQ Youth Resources & Services
品牌 Out Not Down
Posted5月 2019
行业领域 机构/公益组织/非盈利组织
广告口号 All you need is love but a warm place to sleep would be nice too
剧情简介 The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.
Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.
The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.
In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
媒体类别 影视

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