Roman Linetsky
电影 at Paradiso
Tel Aviv, 以色列
标题Not Everything is a Crisis
广告公司
广告战役 Not Everything is a Crisis
广告主 Samsung Mobile
品牌 Samsung Galaxy Note9
首次发布日期 2018 / 9
行业领域 手机与寻呼机
哲学 ou’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career).

But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times - a fact you’ll discover when you watch our Samsung Galaxy Note9 new commercial.
媒体类别 电视
长度
CEO
首席创意官
Chief Account Officer
Chief Strategy Officer
战略企划
美术指导
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Agency Producer
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Marcom Director
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摄影师
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Composition and Design
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