HOP! - "#RunToMum with HOP! Air France"

HUMANSEVEN

HUMANSEVEN PUTEAUX, 法国

奖项

11782

品牌: HOP!
国家: 法国

广告主: Air France

标题	#RunToMum with HOP! Air France
标题 (原始语言)	#RunToMum avec HOP! Air France (anglais)
广告公司	HUMANSEVEN
广告战役	#RunToMum
广告主	Air France
品牌	HOP!
首次发布日期	2017 / 1
行业领域	航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介	The end-of-year celebrations are over. The magical family moments spent by the fire, where parents cuddle their beloved children are finished. These young people have left to live their adults lives in different cities of France. However, Les Gaulois and HOP! Air France will bring the children home, and running! The concept : To offer your lovely child, new recently launched 2017 adidas EQT Support ADV sneakers. This is the perfect gift for any young adult. Except that only one of the two trainers will be sent to the individual. The other is kept safe by the parents. In the box the young adult receives, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time.
问题	To promote HOP! Air France young person’s card, Les Gaulois agency is launching RUN TO MUM, in collaboration with adidas and Citadium, a well-known and trendy store in France.
媒体类别	案例研究
长度	95 seconds
广告经理	Hélène Abraham
广告经理	Sylvie Tarbouriech
广告经理	Sadia Ramdani
广告经理	Guillaume Totis
广告经理	Valérie Bouchet-Carbona
Chief Executive Officer (CEO)	Elisabeth Billiemaz
客户经理	Vincent Touchard
客户经理	Germain Noel
执行创意总监	Xavier Beauregard
创意总监	Hadi Hassan-Helou
创意总监	Jérôme Gonfond
美术指导	Paul Garnier
文案	Julie Moreno
广告公司制片	Sarah Bouadjera
后期制作	AllSo
制作公司	AllSo
导演	Julian Nodolwsky
制作公司制片	Franck Annese
音效	Hercules HRCLS