| 标题 | Your life is ahead of you (ST EN) |
| 标题 (原始语言) | Vous Avez La Vie Devant Vous |
| Brief | According to famous behavior specialists, major behavior changes first start by taking little habits. Relying on this we tried to identify a universal behavior matching with their declarations. Something we’ve all been experiencing as kids, that sunk in and became a good and long-lasting habit in our lives, the kind of behavior that could be related with our prevention message.So in our film we decided to tell the story of various kids that never look up whether they ride a bike, walk in the streets or ride a scooter, even though their loving parents keep telling them to look up!We’ve all basically been like these kids. So if growing up we managed to take this simple piece of advice to make it become something natural today, why is it that when we drive we seem to forget it all just because we hold a phone in our hands? |
| 广告公司 | Hungry and Foolish |
| 广告战役 | Vous Avez La Vie Devant Vous |
| 广告主 | Axa Prévention |
| 品牌 | Axa Prévention |
| Posted | 1月 2021 |
| 行业领域 | 保险 |
| 剧情简介 | Axa Prevention is a non-profit subsidiary company of the French worldwide renowned prevention company Axa. Since its creation in 1984 it’s been dedicated to encouraging responsible driving behaviors. It also works on making the community aware of health and everyday-life risks which makes it a unique non-profit organization. |
| 媒体类别 | 影视 |
| Managing Director | Jean-Benoist Werth |
| 客户总监 | Marine Merhi |
| 项目经理 | Marie Vincent |
| 创意总监 | Emmanuel François-Eugène |
| 文案 | Stéphane Le Frapper |
| 美术指导 | Quentin Delachaux |
| 导演 | Olivier Nakache |
| 导演 | Eric Toledano |
| 执行制片 | Karen Barel |
| 广告公司制片 | chemoul patricia |