| 标题 | The Flavor Says It All (2) |
| 广告公司 | Mekanism |
| 广告战役 | The Flavor Says It All |
| 广告主 | Quaker Oats |
| 品牌 | Rice-A-Roni |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 米饭、面食、脱水蔬菜和谷类食品 |
| 哲学 | "The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions. “The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all. |
| 媒体类别 | 互动 |
| 长度 | |
| VP, Chief Marketing Officer (CMO) | Kristin Kroepfl |
| Sr. Director of Marketing | Michelle McAlister |
| Marketing Director | Jing Cheng |
| Brand Marketing Associate | Keyuri Parmar |
| 首席创意官 | Ian Kovalik |
| 创意总监 | Bryan Davis |
| Senior Copywriter | Guy Olson |
| Sr. Art Director | Alice Xiang |
| Co-Founder & CEO | Jason Harris |
| Managing Director | Tor Edwards |
| Group Brand Director | Kristina McCauley |
| Brand Director | Loulou David |
| Brand Manager | Avery Allen |
| Chief Strategy Officer | Ambika Pai |
| Group Strategy Director | Dayna Uyeda |
| Head of Media | Carrie Dino |
| Associate Media Director | Jessica Chen |
| Senior Producer | Meghan Miller |
More Work
SEE ALLThe Flavor Says It All (1)
- 品牌:
- Rice-A-Roni
- 广告公司:
- Mekanism
Autocorrect
- 品牌:
- itsonus.org
- 广告公司:
- Mekanism
Boss Has Beef
- 品牌:
- Jack Link's
- 广告公司:
- Mekanism
Meat The Teacher
- 品牌:
- Jack Link's
- 广告公司:
- Mekanism