Sonia Gonçalves
客户总监 at FCB Lisbon
Lisbon, 葡萄牙
标题Excuses
广告公司
广告战役 Excuses
广告主 Associação Portuguesa de Apoio à Vítima
品牌 APAV – Portuguese Association for Victim Support
首次发布日期
行业领域 反对家暴、性虐待
剧情简介 “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.
哲学 For most women, the excuses are always the same. Report the real aggressor. Report domestic violence.
问题 Domestic violence
媒体类别 平面
美术指导
创意总监
文案
3D Studio
后期制作
客户总监

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