| 标题 | Signal for Help: Phone experience |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | Signal for Help. Phone Experience |
| 广告主 | Bede House |
| 品牌 | Bede House |
| 首次发布日期 | 2017 / 4 |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | “Signal for Help” works by offering the public Wi-Fi that appears as an unlocked signal ‘Free_Public_Wi-Fi’ but when they connect, instead of a login page the user is served a powerful dramatic short film of a woman pleading for help before being cut off. A statistic then says: “Only 16% of suspected domestic abuse is reported to the police.” As the film ends the user is given the opportunity to save the non-emergency police number 101 to their phone so if they are ever concerned about domestic abuse they have the number to call. |
| 哲学 | J. Walter Thompson London creatives have been travelling the country to domestic violence problem areas plugging in a Wi-Fi router which instead of offering internet connection delivers the unsuspecting public an apparent Facetime call with a woman who is about to become the victim of domestic abuse. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Lucas Peon |
| 创意团队 | Will Wright |
| 创意团队 | James Lucking |
| Technical Architect | Adam Pooler |
| Creative Producer | Laurie Carter |
| 导演 | Connor Pearce |
| Developer | Vicki Keeley |
| Developer | Julian Graheme |
| 剪辑师 | Stefano Nurra |
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