Stephan Schaefer
Creative Director, Copywriter at Saatchi & Saatchi Düsseldorf
Berlin, 德国
标题The Choir Against Hate Speech
广告公司
广告战役 The Choir Against Hate Speech
广告主 Deutsche Telekom
品牌 Deutsche Telekom
Posted11月 2022
行业领域 电信服务
剧情简介 Only 5% of users spread hate online. And even though they are a minority of only 5%, the internet sometimes feels like a generally hateful place. Because hate is always loud. So, let’s be louder.Our goal was to change the tune and put things in perspective.To encourage people to act against hate online, to not be afraid, because, after all, they are the vast majority. They are the 95%.And if they come together, if they stand together, if they raise their voices together, then love will be louder. And hate has no chance.So we had people sing real hate comments. Exactly 5 people. In a beautiful arrangement of John Farnhams song “You’re the voice”. Then we had other people come together and sing the same song. With the actual lyrics.First it becomes a struggle, a fight, voices against voices, but in perfect tune. But the more people join the choir, the more the 5 people singing real hate comments get overpowered. Until 95 people sing “You’re the voice” in a thrilling and powerful performance, together against hate.
媒体类别 电视
长度
Soundtrack You’re the Voice by John Farnham
广告经理
广告经理
广告经理
广告经理
首席创意官
Creative Director -Art
Creative Director, Copywriter
广告公司制片
战略企划
Business Director
客户经理
制作公司
导演
执行制片
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摄影指导
Music Prod Company
Music Executive Producer
Music Executive Producer

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