Isuzu Diesel - "Mission Impossible"

Saatchi & Saatchi

Saatchi & Saatchi Dubai, 阿拉伯联合酋长国

4131

品牌: Isuzu Diesel
国家: 阿拉伯联合酋长国

广告主: Isuzu Motors Limited

标题	Mission Impossible
广告公司	Saatchi & Saatchi
广告战役	Power
广告主	Isuzu Motors Limited
品牌	Isuzu Diesel
首次发布日期	2016 / 9
行业领域	轿车
广告口号	Diesel doesn't explode
哲学	Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia. While historically Isuzu Diesel has a strong hi story in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception todurability of the vehicle.Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film
媒体类别	影视
长度	16 seconds
执行创意总监	Richard Copping
创意总监	Raja Rizkallah
创意总监	Ionut Cojocaru
创意总监	Jeton Morina
创意总监	Tala Ali
创意总监	Andy Daniluc
创意总监	Milad Issa
Social Media Manager	Ghida Arnaout
客户总监	Nihal Salim
制作经理	Jackie Angel
制作公司	Action Films