| 标题 | Guarded Bus Stop |
| 广告公司 | AlmapBBDO |
| 广告战役 | Guarded Bus Stop |
| 广告主 | Eletromidia |
| 品牌 | Eletromidia |
| 首次发布日期 | 2023 / 6 |
| 行业领域 | 广告与传播 |
| 剧情简介 | Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意团队 | Rafael Gil |
| 创意团队 | Rodrigo Almeida |
| 创意团队 | Gustavo Tasselli |
| 创意团队 | Ingryd Cruz |
| 创意团队 | Fernando Christo |
| Media (Agency side) | Rafaela Alves |
| Media (Agency side) | Suellen Kiss |
| Media (Agency side) | Thiago Gonzales |
| 制作公司 | CINE |
| Chief Executive Officer (CEO) | Filipe Bartholomeu |
| 首席创意官 | Luiz Sanches |
| 首席创意官 | Marco Giannelli |
| 执行创意总监 | Rafael Gil |
| 执行创意总监 | Rodrigo Almeida |
| 广告经理 | Lucio Schneider |
| 广告经理 | Marcelo Pacheco |
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