| 标题 | A Day in the Life of Kristen Thompson |
| 广告公司 | Casanova McCann |
| 广告战役 | Donate Life California |
| 广告主 | Donate Life California |
| 品牌 | Donate Life California |
| 首次发布日期 | 2019 |
| 行业领域 | 献血、器官捐赠 |
| 哲学 | While 95 percent of Americans support organ donation, only 53 percent are registered. There are 120,000 Americans currently on a donor waiting list. Our strategy for the radio campaign focused on the lesser-known fact that one person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. We created stories that take the listener through a day in the life of a person. As we hear what she does, her story begins to feel strange and contradictory. She is in completely different places in short periods of time. She appears to be an adult, a kid, and a man – all at the same time. Finally, we reveal that the main character was an organ donor and she has been living different lives through different organ recipients’ stories. During the month of the campaign, there was a 14% increase in registrations on the State of California’s official organ donor registry. |
| 媒体类别 | 广播 |
| 长度 | |
| 市场 | 阿根廷 |
| Chief Executive Officer (CEO) | Ingrid Otero-Smart |
| 首席创意官 | Elias Weinstock |
| 执行创意总监 | Marco Muñoz |
| 创意总监 | Fernando Poblete |
| 联合创意总监 | Francisco Rojas |
| 文案 | Christian Mondragón |
| 文案 | Kristen Scharf |
| 文案 | Fernando Poblete |
| 制作公司 | Raya Producciones |
| 制作公司 | Tono Studios |
| 画外音 | Fernando Morgant |