Nestle Cereals - "Portfolio – no red traffic lights"

McCann London

McCann London London, 英国

1505

品牌: Nestle Cereals
国家: 英国

广告主: Cereal Partners UK

标题	Portfolio – no red traffic lights
广告公司	McCann London
广告战役	Portfolio – no red traffic lights
广告主	Cereal Partners UK
品牌	Nestle Cereals
首次发布日期	2022 / 9
行业领域	谷物早餐
哲学	Nestlé Cereals has launched a punchy new campaign, created by McCann London, to highlight the impressive number of Nestle’s cereals that do not feature any red traffic lights. The 18-product, 3.5m wide variety pack will feature in print, digital and social media advertising to educate consumers on Nestlé Cereal’s journey in helping to make breakfast choices easier for parents. The nutritional value of packaged food – particularly cereals – has come under greater scrutiny in recent years, with a great deal of consumer misunderstanding around the use of the traffic light system. This campaign forms part of Nestle Cereals’ wider nutrition platform McCann London created earlier this year – ‘More Choice, Less Worry’ – which plays into the meaningful role of reassuring consumers at a confusing time and supports Nestle Cereal’s purpose of making breakfast better.
媒体类别	Packaging, Branding & Design
广告经理	Toby Baker
广告经理	Sarah Fordy
广告经理	Harriet Page
广告经理	Ravinder Randhawa
广告经理	Jack Showell
Chief Strategy Officer	Theo Izzard-Brown
创意总监	Greg Mullen
Managing Partner	Tommy Smith
客户总监	Joely Buxton-Smith
Strategy Director	Rebecca Priest
创意团队	Ran Stallard
创意团队	Jack Watts
创意团队	Holly Thomas
项目经理	Sophie O’Brien
Head of Design	Lisa Carrana
Senior Designer	Matt Manlove
设计师	Lauryn Raymond
设计师	Danny Elliot
制作公司	Craft Worldwide Spain
制作公司	CRAFT
Director / DOP	Nick Kirkham
Senior Client Director	Joe Michaelides
客户总监	Maria Contreras
制片	Lois McLennan
Print Producer	Matt Lodge
Print Project Manager	Cristina Schlangen
项目经理	Constanza Marinelli
数字项目经理	Paola Fernández Expósito