| 标题 | Hearing Hands |
| 广告公司 | Leo Burnett Istanbul |
| 广告战役 | Samsung - Hearing Hands - Duyan Eller |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 12月 2015 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | Samsung decided to launch a video call center exclusively for the three million deaf people in Turkey. |
| 问题 | Our starting point was the assumption that ‘A world without barriers is everyone’s dream”. To test this assumption we arranged a surprise for a deaf young man, Muharrem. When he woke up one day he saw that barriers for communicating with others have gone away and the entire neighborhood was speaking his language. Puzzled, he arrived at a billboard, where he saw our call center specialist Melek (which means Angel in Turkish) announcing a special call center service for deaf people like him. |
| 媒体类别 | 案例研究 |
| Vice President (VP) | Roda Sezer |
| 创意总监 | Oktar AKIN |
| 创意组长 | Aren Selvioglu |
| 创意组长 | Öykü Berberoğlu |
| Creative Group | Deniz Çavdar |
| Creative Group | Sezgin Rizaoglu |
| Creative Group | Ümit Şentürk |
| Group Strategy Director | Ismail Seval |
| Strategist | Berkant Avcı |
| 客户总监 | Meltem Gençkırlı |
| 客户主管 | Gözde Atilla |
| Head of Production | Sevinç Öktem |
| 制作公司制片 | Erman Karahisarlı |
| 导演 | Kuntay Alpman |
| 制作公司 | Dinamo-Istanbul |
| 制作公司 | Casta Diva Group |