The Royal Australian Mint - "Donation Dollar"

Saatchi & Saatchi

Saatchi & Saatchi Melbourne, 澳大利亚

奖项

7218

该广告属于ACT Responsible项目展品

品牌: The Royal Australian Mint
国家: 澳大利亚

广告主: The Royal Australian Mint

标题	Donation Dollar
广告公司	Saatchi & Saatchi
广告战役	Made to make a difference
广告主	The Royal Australian Mint
品牌	The Royal Australian Mint
首次发布日期	2020
行业领域	政府与其他机构
剧情简介	Australians are known as a charitable bunch, lending a hand when a hand needs to be lent. And right now, even a small act of generosity can make a big difference. Donation Dollar is designed to remind them to give, not only in times of crisis, but all year round. It's an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need. Over the coming years, The Royal Australian Mint plans to mint one for every single Australian, creating millions of reminders to give. If we all donated one Donation Dollar a month, we'd raise an additional 300 million dollars annually.
媒体类别	案例研究
长度	120 seconds
首席创意官	Mike Spirkovski
执行创意总监	Simon Bagnasco
创意总监	Lee Sunter
Senior Creative	Adam Ferrie
文案	Adam Ferrie
Senior Creative	Peter Cvetkovski
美术指导	Peter Cvetkovski
设计师	Alice de Saulles
Finished Artist	Juliet Symes
执行制片	Lucy Trengove
制作公司制片	Zena Bartlett
数字制片	Nick Baum
数字设计	Jarryd Hood
Agency Content Producer	Heather McKean
Strategist	Jack Gilbert
客户总监	Leah Williams
客户总监	James Cameron
客户主管	Jobe MacShane
Business Director	Rebecca Robertson
Executive Strategy Director	Alex Speakman
Managing Director	Mark Cochrane
Public Relations	HERD MSL Sydney
PR	Rob Tolan
PR Strategist	Steph Banno
客户总监	Steph Banno
Group Managing Director	Skye Lambley