| 标题 | Frog |
| 广告公司 |
gyro San Francisco
|
| 广告战役 |
Snuffed Out Marine Life
|
| 广告主 |
Surfrider Foundation
|
| 品牌 |
Surfrider Foundation
|
| 首次发布日期 |
2017 / 5
|
| 行业领域 | 其他
|
| 广告口号 | Cigarette butts are crashing our ecosystem. |
| 剧情简介 | Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. To combat this issue, the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of the coasts, teamed up with gyro San Francisco in an effort to de-normalize the act of littering cigarettes and to get people thinking twice about their behavior. |
| 哲学 | The advertisement campaign, entitled “Snuffed Out Marine Life,” seeks to raise awareness and open a dialogue about this behavior change through arresting visuals that directly connect cigarette butt litter to the wildlife we care about. |
| 问题
| More than four trillion cigarette butts are littered every year, impacting the environment and flowing down into the Earth’s waterways. Used cigarette butts leach chemicals, such as arsenic and nicotine, and heavy metals, including lead, cadmium and chromium, into the water and soil, which impact marine life, habitats and ecosystems. |
| 媒体类别 |
平面
|
| 执行创意总监 |
Ronny Northrop
|
| 创意总监 |
Trevor Oldershaw
|
| 联合创意总监 |
Ryan Holland
|
| 创意总监 |
Scott Linnen
|
| 项目经理 |
Isabel Lumsden
|
| 设计师 |
Eric Liu
|
| President |
Drew Meyers
|
