| 标题 | Meet Sarha |
| Brief | stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this claim, once and for all. But how can we do that in Saudi Arabia? A country nearly 50% covered by desert, uninhabited, unseen, and unreachable by most? We introduced Sarha, the world’s first content-creating camel. Our relentless powerhouse pushed stc’s network to its limits and unveiled the nation’s unseen wonders to the world. We invited over 10 photographers from different parts of the world to shoot remotely and go places where no one has ever been to before. They connected to the solar-powered state-of-the art camera on Sarha's hump, and were able to take full control of the equipment using stc's powerful mobile network. The photos were streamed/uploaded at stable high speeds. An online platform and Instagram page for Sarha displayed the gallery and the data captured. As well, released the first outdoor gallery and book by a mammal. The camel had her own AR Snapchat lens too. Sarha still roams around today, inviting photographers worldwide to challenge stc’s network and embark on a journey of discovery. |
| 广告公司 | VML Riyadh (Wunderman Thompson) |
| 广告战役 | Meet Sarha |
| 广告主 | Saudi Telecom Company |
| 品牌 | STC |
| Posted | 11月 2021 |
| 行业领域 | 消费者及公共服务 |
| 剧情简介 | stc has the widest mobile network coverage in Saudi Arabia, but competitors were overshadowing stc's unique claim. How could we gain the trust of the nation, defend stc's claim once and for all and promote stc's wide network coverage? |
| 媒体类别 | 案例研究 |
| 首席创意官 | Chafic Haddad |
| 执行创意总监 | Rayyan Aoun |
| 创意总监 | Firas Ghannam |
| 联合创意总监 | Ahmad Shanaa |
| 美术指导 | Bashar Dababneh |
| 美术指导 | Rawan Bakri |
| 文案 | Alanoud Alassaf |
| Business Director | Jad Haddad |
| 客户总监 | Rabie Hassoun |
| Senior Account Manager | Joseph ElHage |
| 广告公司制片 | Wael Almadani |
| Chief Data Officer | Jason Carmel |
| Experience Technology Director | Shawn Herron |
| 创意总监 | Matt Gilmore |
| Experience Technology Director | Matt Gilmore |
| GM Marcom Consumer | Faisal Othman Alsaad |
| Digital Media Director | Abdullah Alotaibi |
| Digital Media Manager | Hashem AlDabas |
| Digital Media Specialist | Anas Aldukair |
| 执行制片 | George Ghaya |
| 制作公司制片 | Marie Joyce Melhem |
| 制作公司制片 | Hayfa Khaled |
| 摄影指导 | Diego Cabezas |
| 摄影指导 | Alaaedine Enzawi |
| Film Editor | Joe Atta |
| 音乐作曲家 | Peter Atta |
| Colorist | Stefan King |
More Work
SEE ALLHearing Trade
- 品牌:
- STC
- 广告公司:
- VML Riyadh (Wunderman Thompson)
Baity Battle
- 品牌:
- STC
- 广告公司:
- VML Riyadh (Wunderman Thompson)
Baity Battle
- 品牌:
- STC
- 广告公司:
- VML (Wunderman Thompson)