Amanda Van Caneghem
Executive Producer at Fred & Farid
New York, 美国
标题I Love You, California
广告公司
广告战役 I Love You, California
广告主 Fridays For Future
品牌 Fridays For Future
首次发布日期 2022 / 9
行业领域 环境与生态问题
剧情简介 The worsening climate crisis fuels increasingly devastating and frequent extreme weather events, while significant interventions at various levels remain elusive. In 2020, California faced five of its worst historical fires, emitting over 100 million metric tons of CO2. In 2021, wildfires consumed 2.2 million acres, equating the carbon output of 16 million vehicles in a year. Addressing this urgency, Fridays for Future unveiled
哲学 To illustrate the devastation these fires have on California’s incredible landscape, and the conditions that have led to this now year-round wildfire season, Fridays for Future U.S. and FRED & FARID Los Angeles created the film “I Love You, California,” inspired by California’s state song of the same name.
问题 Historically, wildfire season in California takes place between the months of May and October, when the dry summer heat is at its highest and the winds threaten to expand the reach of fires. But wildfire season is no longer a simple 6 month period in the middle of the year — according to climate change experts, California is experiencing record-breaking wildfires all year round. At the time this release is written, the Mosquito Fire in Northern California has already burned 76,290 acres and is at 39% containment. There’s near certainty that more wildfires will continue to rage in the coming months.
媒体类别 电视
长度
广告经理
首席创意官
创意总监
创意总监
创意团队
创意团队
画外音
客户主管
执行制片
Mix Company
Mix Company

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