标题 | #BeFearless of Heights |
广告公司 | Cheil |
广告战役 | #BeFearless |
广告主 | Samsung |
品牌 | Samsung Gear VR |
首次发布日期 | 2016 / 2 |
行业领域 | 家用电器和视听产品 |
广告口号 | Let Nothing Stop You |
哲学 | Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride. |
媒体类别 | 户外广告 |
长度 | |
制作公司 | Markenfilm Berlin GmbH |
首席创意官 | Wain Choi |
创意总监 | Stuart Mills |
创意总监 | Guido Boehm |
创意总监 | Omar Al Jabi |
联合创意总监 | Jax Jung |
美术指导 | Joohee Lee |
美术指导 | Jinwoo Ryu |
美术指导 | Ksenia Sapunova |
文案 | Hayden Yu-Hyun Lee |
文案 | Annika D'Ambrogio |
文案 | Aleksandr Gumarov |
客户总监 | Eric Kang |
客户总监 | Jongbin Lee |
客户主管 | Najeong Kim |
客户主管 | Bo Kim |
客户主管 | HeeJeong Lyu |
客户主管 | Nitin Baweja |
客户主管 | Anneta Rastopchina |
客户主管 | Alexandra Park |
制作公司 | Oyster |
制作公司 | Vice |
制作公司 | Sugar Rush |
制作公司 | Rapid VR |
制作公司 | Skonec |