标题 | The Invisible Police |
广告公司 | J. Walter Thompson Caracas |
广告战役 | The Invisible Police |
广告主 | El Hatillo District |
品牌 | El Hatillo District |
首次发布日期 | 2016 / 5 |
行业领域 | 政府与其他机构 |
哲学 | The importance of police presence is something that everyone takes for granted, even the people from the most dangerous city in the world. How could they understand that more cops on the streets would in fact make a difference? J. Walter Thompson CCS and El Hatillo District made a social experiment to prove the essential role of the police in a district with really tough conditions. A group of restored police cars, previously out-of-service, were placed in the most dangerous district areas with no cops inside, only surveillance cameras. The initiative was called The Invisible Police. The police cars gave a feeling of safety to the people, they went back to the streets to enjoy the public spaces. The result caught the attention of the Venezuelan people in the middle of a tough social, economic and political crisis, and brought light to a matter that was unspoken: all cities need support from the National Government to have more real cops. |
结果 | El Hatillo is a small but important district of Caracas, the Venezuelan capital with more than 11 homicides per day. The lack of policemen is something that happens throughout the city, but El Hatillo district has a worse situation. They should have 400 policemen, and they have less than 157. On top of that, they have a huge cemetery of out-of-service police cars and no budget to repair them. J. Walter Thompson decided to rescue those cars, restore their exteriors and use them again to fulfilled their mission of bring safety. The shocking video that recorded the results and the #MoreRealCops initiative went viral, having more than a million views in the first week and being on the top trending topics on social networks. A small district sparked a national debate that caught the attention of celebrities and national and international media. El Hatillo district also had a 30% increase in police recruitment. An invisible measure to attack a real problem, to make it visible once and for all. |
媒体类别 | Web Film |
长度 | |
创意总监 | Javier De Bourg |
创意总监 | Sergio Sanchez |
文案 | Sergio Sanchez |
文案 | Jesus Franco |
文案 | Leomary De Lima |
美术指导 | Javier De Bourg |
美术指导 | Agustin González |
美术指导 | Alejandro Bolivar |
美术指导 | Luis Rojas |
客户企划 | Gustavo Behrens |
客户总监 | Tatiana Ferro |
Chief Executive Officer (CEO) | Roberto Pol |
制片 | Jessica Mejia |
制片 | Stefania Chehade |
Social | Daniela Franco |
客户主管 | Anabel Salgueiro |
CONTENT MANAGER | Jenire Sanchez |
Social Creative | Astrid Machado |
剪辑师 | Luis Guerrero |
剪辑师 | Evans Briceno |
Colourist | Blue Post |
动画 | Yeixon Rodriguez |
制作经理 | Laureano Frontado |
制作经理 | Guillermo Perez |
制作公司 | Whiskey Films |
制片 | Wendy Quila |
制片 | Pedro Rios |
制片 | Francisco Pareja |
执行制片 | Juan Bernardo González |
摄影指导 | Antonio Garcia |
导演 | Evans Briceno |