| 标题 | Balloon |
| 广告公司 | 22squared |
| 广告战役 | Princess Lacey's Laces |
| 广告主 | Shoe Carnival Inc. |
| 品牌 | Shoe Carnival |
| 首次发布日期 | 2016 / 1 |
| 行业领域 | 鞋类 |
| 剧情简介 | As part of the campaign, Shoe Carnival is also sharing videos of college basketball coaches sharing how their lives have been touched by cancer, urging social media users to purchase Lacey’s Laces. These special laces will be available exclusively at Shoe Carnival stores and on its dedicated website: shoecarnival.com/lacey. Full proceeds from the sale of these special laces will benefit The American Cancer Society's Coaches vs. Cancer organization and Princess Lacey's Legacy. Shoe Carnival will not receive profit from the sale of these laces and has dedicated a large portion of their monthly social budget to support this important initiative. |
| 媒体类别 | 社交媒体 |
| 首席创意官 | John Stapleton |
| EVP, Client Leadership | Ed Klein |
| 执行创意总监 | Kevin Botfeld |
| 创意总监 | Jennifer Tuel |
| Director of Content | Mindy Adams |
| 美术指导 | Rachel Splinter |
| Photographer/Designer/Stylist | Rachel Splinter |
| 美术指导 | Eduarda Castro |
| Photographer/Designer/Stylist | Eduarda Castro |
| 文案 | Natalie Meeks |
| 制片 | Emily Cabral |
| Content Strategy Director | Hillary Traylor |
| Associate Strategy Director | Natalie Webb |
| 客户主管 | Shelly Hiatt |
| 客户主管 | Mallory Morgan |
| Lettering Artist | Casey Ligon |
| 执行制片 | Karen Burke |
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