| 标题 | The EPIC untold story behind Fairytale of New York |
| 广告公司 | The Public House |
| 广告战役 | Fairytale of New York |
| 广告主 | EPIC - The Irish Emigration Museum |
| 品牌 | EPIC - The Irish Emigration Museum |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 博物馆与古迹 |
| 哲学 | Irish independent creative agency The Public House today launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York. The most played Christmas song of the 21st century, ‘Fairytale of New York’ features the classic chorus “...the boys of the NYPD choir were singing Galway Bay…” - but there was never a NYPD choir, nor did they ever sing Galway Bay… until now. So, 36 years after the initial Pogues’ record release, The Public House, in conjunction with Dublin-based EPIC The Irish Emigration Museum, recruited a handpicked group of retired NYPD officers, joined by a local amateur choir, to gather in a recording studio in the heart of New York City to lend their voices to the beloved ‘Galway Bay’. The result is a breathtaking rendition of Galway Bay - a timeless Irish song, penned by emigrant Dr. Arthur Colahan as a tribute to his homeland and his brother, complemented by a music video that Irish diaspora all over the world can resonate with. The campaign is immortalised in a special limited edition 7” vinyl and supported with social, digital, press, and OOH. From December 1st until the end of January 2024, EPIC The Irish Emigration Museum will be running a supporting exhibition titled, “They Gave The Walls A Talking - the Extraordinary Story of The Pogues and Shane MacGowan” developed in collaboration with Hot Press. The campaign supports EPIC’s mission of recognising the vital contributions and monumental impact Irish people have made worldwide and to encourage the diaspora - many of who are in the United Sates - to return to their homeland and visit the museum. The idea was the brainchild of The Public House founder and Executive Creative Director, Colin Hart. |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | Galway Bay |
| 执行创意总监 | Colin Hart |
| 创意总监 | Dillon McKenna |
| 联合创意总监 | Mikey Curran |
| Head of Design | Eimear O’Sullivan |
| Production lead | Trevor Nolan |
| Motion Graphics Designer | Kevin Hughes |
| Head of Strategy | Sarah Walsh |
| Managing Director | Catrióna Campbell |
| Group Account Director | Terri Turner |
| 广告公司制片 | Claire Boylan |
| PR Agency | Vroom Digital |
| Head of PR | Niamh Walters |
| 媒介公司 | MWi |
| Media Managing Partner | Declan Kelly |
| Media Account Manager | Jane Daly |
| 广告经理 | Aileesh Carew |
| 广告经理 | Yvonne Murphy |
| 广告经理 | Nathan Mannion |
| Client Social Media Lead | Audrey Abaca |
| 广告经理 | David Cleary |
| 广告经理 | Lindsay Leach |
| 广告经理 | James Kielty |
| 制作公司 | Out of the Blue |
| 导演 | Michael Uys |
| 制片 | Federico Negri |
| 剪辑师 | David Dessel |
| Vocal Arrangement | Jon Burr |
| Mix Company | The Bridge Studio |
| Choir | The Crickets |