标题 | Dive |
广告公司 | Hometown London |
广告战役 | Live the Game |
广告主 | 888.com |
品牌 | 888poker |
首次发布日期 | 2016 |
行业领域 | 在线休闲及娱乐服务 |
广告口号 | Live the Game |
问题 | Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play. The friends are always looking for an excuse to compete with each other on the poker table and beyond. They emulate the decisions made in poker in whatever game they're playing. They live the game wherever they are but the winner isn't always the player who has the most impressive skills – it's the one who plays the right hand. |
媒体类别 | 电视 |
长度 | |
后期制作 | Big Buoy |
创意总监 | David Gamble |
创意总监 | Luke Till |
创意总监 | Lawrence Bushell |
Business Director | Sarah Wood |
客户总监 | Bethany Ryan |
客户总监 | Annabelle Monks |
广告公司制片 | Alison Fraser |
设计 | Shaban Siddiq |
摄影指导 | Daniel Holland |
广告公司执行制片 | Garfield Kempton |
制作公司 | The Farm |
音乐、广播及音效设计 | Guilt Free |
导演 | David Lodge |