标题 | Taste of Tohoku |
广告公司 | Doing |
广告战役 | Taste of Tohoku |
广告主 | The Reconstruction Agency |
品牌 | The Reconstruction Agency of Japanese Government |
首次发布日期 | 2015 / 11 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is "Taste of Tohoku", the brand designed to re-launch the exportation of Tohoku products. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Domenico Manno |
美术指导 | Francesco Grandazzi |
文案 | Federica Rosati |
文案 | Graziano Nani |
Strategist | Francesco Russo |
Strategist | Simona Melani |