| 标题 | Eco Parking |
| 广告公司 | Havas Madrid |
| 广告战役 | Eco Parking |
| 广告主 | Hyundai Motor Group |
| 品牌 | Hyundai Kona Electric |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 汽车 |
| 剧情简介 | Hyundai, a brand that works to make its vehicles more environmentally friendly, devised an initiative to raise awareness of plastic pollution and become part of the solution. At a beach parking lot in Sanxenxo (Spain), a special device was installed allowing motorists to pay for parking time by recycling plastic containers. |
| 哲学 | Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers. This action in a public space raised awareness about caring for and respecting our beaches and oceans. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Jesús Lada |
| Creative Director | Fernando Zurita |
| 文案 | David Díaz Carretero |
| 美术指导 | Elisabet Sánchez |
| 客户经理 | Rosa Galera |
| 客户主管 | Ana Moraleja |
| Head Of Production | Raquel Pérez Navas |
| Producer | Alba Somoza |
| 剪辑师 | Jorge Montero |
| 制作公司 | Tact Studio |
| Social Media | Santiago Guzzo |
| 媒介公司 | Havas media |