| 标题 | Whoever. Wherever |
| Brief | An ordinary-looking guy is taking a trip on Swedish Railways. Suddenly, he pops in some earrings. A girl opposite looks on with interest as he carefully paints his nails. Leaving the carriage, he soon returns, now fully dressed as a woman. He looks pretty happy with life. At a time when some politicians are trying to shut people out, the 161 year old railway brand is there for you, whoever you are and wherever you want to go. |
| 广告公司 | TBWA Stockholm |
| 广告战役 | Whoever. Wherever |
| 广告主 | SJ |
| 品牌 | SJ |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 广告口号 | Whoever. Wherever |
| 剧情简介 | Everyday, 130 000 Swedes travel with SJ. It's the most democratic and inclusive form of transportation in the country, covering the entire nation and offering affordable tickets to everyone. To make this point even more clear in a time when some politicians are trying to divide people and shut people out, we decided to remind Swedes that SJ - the 161 year old railway brand - is there for you, whoever you are, wherever you wanna go. For the bigger journeys and the small. |
| 媒体类别 | 电视 |
| 长度 | |
| 美术指导 | Alexander Fredlund |
| 文案 | Johannes Ivarsson |
| 执行制片 | Pernille Nylén |
| 项目经理 | Per Olholt |
| 创意总监 | Kalle Widgren |
| 导演 | Anders Hallberg |
| 制作公司制片 | Anisa Dzindo |
| Graphic Designer | Christian Styffe |
| 摄影师 | Aril Wretblad |