| 标题 | HALF FULL |
| 广告公司 | McCann Worldgroup Romania |
| 广告战役 | HALF FULL |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2019 / 4 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one. The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news. |
| 媒体类别 | 户外广告 |
| 长度 | |
| Agency | MRM//McCann |
| 制作公司 | UM Romania |
| 执行创意总监 | Catalin Dobre |
| 创意总监 | Simona Suman |
| 美术指导 | Corina Ionita |
| 文案 | Denisa Armasu |
| 文案 | Ioana Enache |
| 客户总监 | Amalia Jakab |
| 客户总监 | Madalina Patachia |
| 客户总监 | Andreea Sofrone |
| 客户总监 | Rocsana Marin |
| 客户总监 | Miruna Smeureanu |
| 客户总监 | Corina Rijnita |
| 客户总监 | Iuliana Nedelcu |
| 客户总监 | Andreea Cotet |
| 媒介总监 | Victor Croitoru |
| 媒介总监 | Sandina Crisiarcu |
| 媒介总监 | Dana Chitrusca |
| 媒介总监 | Oana Grigore |
| 媒介总监 | Mariana Ciobanu |
| 媒介总监 | Anca Popescu |
| 媒介总监 | Andreea Gavrilescu |
| 媒介总监 | Liliana Coman |
| 媒介总监 | Ramona Radu |
| Planning Director | Andrei Florian |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Maria Iordache |
| PR Director | Andreea Bara |
| 广告公司制片 | Tiberiu Munteanu |
| 广告公司制片 | Alexandra Ionescu |
| 广告公司制片 | Alex Popa |
| 制作公司 | Colorbitor |