| 标题 | The Messenger |
| 广告公司 | General Public Inc |
| 广告战役 | Not every child soldier carries a gun |
| 广告主 | The Romeo Dallaire Child Soldier Initiative |
| 品牌 | The Romeo Dallaire Child Soldier Initiative |
| Posted | 12月 2015 |
| 行业领域 | 人权 |
| 广告口号 | Not every child soldier carries a gun. |
| 剧情简介 | The image of a young African boy holding a gun is often the first that comes to mind when we discuss the issue of child soldiers. However, not every child soldier carries a gun in the fight for the frontline.Unlike professional armies and soldiers, the roles that children will fill as child soldiers are not always clearly defined. Today they could be pushed into combat as a soldier at the front, while tomorrow they are expected to provide at the camp as cooks, porters or sex slaves. #weaponsofwar aims to raise awareness about the large number of roles child soldiers undertake across the globe and breaks the common iconography that all child soldiers carry guns. |
| 媒体类别 | 平面 |
| 美术指导 | Cliff Thompson |
| 文案 | Cliff Thompson |
| 创意总监 | Cliff Thompson |
| 美术指导 | Jayme Walters |
| 插图画家 | Jayme Walters |
| 文案 | Josh Boyter |