标题 | The Gift |
广告公司 | Publicis Dialog Seattle |
广告战役 | Together We Make the Holidays |
广告主 | Mattel, Inc. |
品牌 | Mattel’s American Girl |
首次发布日期 | 2015 / 11 |
行业领域 | 玩具与游戏 |
剧情简介 | • American Girl will also debut the national TV spot entitled “The Gift” which also celebrates giving the gift of friendship, but from a deeper, more emotional level. In the spot, a girl receives an American Girl doll as a gift from her elderly neighbor and to show her gratitude, she brings over her friends to the neighbor’s house stating “Since you brought me a new friend, I brought you some new friends too.” The tear-jerker spot ends with the tagline “Together we make the holidays.” |
媒体类别 | 电视 |
长度 | |
集团创意总监 | Steve Williams |
首席创意官 | Andrew Christou |
创意总监 | Scott Fero |
Business Affairs | Deb Groth |
美术指导 | Simson Chantha |
文案 | Amit Gurnani |
动作设计 | Travis Baker |
文案 | Berri Windsor |
客户总监 | Paul Villa |
客户总监 | Maria Schoonover |
项目经理 | Katie Klein |
项目经理 | Rachel Yanofsky |
Strategist | JP Martin |
Head of Production | Ricky Fischer |
设计师 | Kathy Oneha |
数字制作小组 | Maddy Homen |
Studio Artist | Chris Gallegos |
数字制作小组 | Kiry Luc |