| 标题 | Money makes money 1 |
| 广告公司 | Dude |
| 广告战役 | Money Makes Money |
| 广告主 | Communities for Development |
| 品牌 | Communities for Development |
| Posted | 5月 2021 |
| 产品 | Communities For Development |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | It’s common knowledge all around the world that “money makes money”: the rich are getting richer while others not. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video, done as a 100% Ugandan production.We ditched the traditional charity “sadvertising”, and went all in with humor. The music video was directed and produced by Wakaliwood Studios, the B-Movie Uganda based film studio. The original song was created by Ugandan rap artists: Mc Yallah, Big Ben and Jora Mc.We also created remixes with artists from all around the world, bespoke short social media videos which we tweeted to successful entrepreneurs from around the world, an online store selling ‘authentic’ 100% fake video props to boost donations and additional content pieces. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Wakaliwood |
| PR Agency | Third City |
| Partner/Chief Creative Officer | Livio Basoli |
| Partner/Chief Creative Officer | Lorenzo Picchiotti |
| 执行创意总监 | Curro Piqueras |
| Senior Art Director | Alessio Salatino |
| 美术指导 | Giulio Pierrottet |
| 文案 | Nicholas Kugge |
| 项目经理 | Carlotta Tamassia |
| 客户经理 | Dimitris Dimitriou |
| 制片 | Andrea Italia |
| Post-production Supervisor | Seba Morando |
| 剪辑师 | Federica Ruggeri |
| Motion Designer | Dario Lipani |
| 导演 | Isaac Nabwana |
| Production Director | Harriet Nakasujja |
| Music Director | Bana Mutibwa |
| Singer/Songwriter | MC Yallah |
| Singer/Songwriter | Jora MC |
| Singer/Songwriter | Byg Ben Sukuya |
| 制片 | Baru Beatz |
| Mix | Daniele Carmosino |
| 摄影师 | Jonay P. Matos |
| PR Associate Director | Lauren Westmore |
| PR Account Director | Emily Goodbrand Dillon |
| PR Account Executive | Lucy Wagstaffe |
| Trade PR Director | Zoe Brooks |