| 标题 | Sandy & Wes Flock to London |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | Spread Your Wings |
| 广告主 | South Western Railway |
| 品牌 | South Western Railway |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play. |
| 哲学 | South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR. The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars. Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning. In its own recent research South Western Railway found that 71% of respondents felt more positive about travelling with SWR after seeing the brand’s first TVC which introduced the avian ambassadors Sandy and Wes, in February this year. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效 | Factory Studios |
| 媒介公司 | the7stars |
| 广告经理 | Calli Ward |
| 广告经理 | Ian Humphreys |
| 广告经理 | Stephanie Stockman |
| 执行创意总监 | Richard Denney |
| 创意团队 | Darren Keff |
| 创意团队 | Phillip Meyler |
| 创意团队 | Leah Winson |
| 创意团队 | Rhianna Travers |
| Agency TV Producer | Jenny Busby |
| Creative Producer | Anna-Marie Mennecier |
| Creative Producer | Dee Antoniou |
| Chief Strategy Officer | Dan Hulse |
| Planner | Joanna Barnett |
| Business Director | Leanne Silman |
| 客户总监 | Vicci Goulder |
| Senior Account Manager | Naomi Hollowday |
| 制作公司 | Nexus Studios |
| Directors | Smith & Foulkes |
| 执行制片 | Mike Bell |
| 制片 | Belinda Isaacs |
| 制作经理 | Edith Chappey |
| CG Supervisor | Dave Hunt |
| Environment Designer | Milan Baulard |
| Environment Designer | Helen Castelow |
| Prop Designer | Andreea Tocilescu |
| Toolkit Designer | Callum Strachan |
| Lead Rigging | Niko Rossi |
| Rigging | Nayla Nassar |
| 3D Animator | Ricardo David |
| 3D Animator | Clément Fassler |
| 3D Generalist | James Drummond |
| 3D Generalist | Fabien Glasse |
| Toolkit 3D Generalist | Eder de Souza |
| Matte Painting | Umeshu Lovers |
| Matte Painting | Guitty Mojabi |
| Lead Lighter | Carl Kenyon |
| Lighter | Matilde Vinther |
| Lead Compositor | Sacha Danjou |
| Compositor | Sander Saks |
| Compositor | Heather Costa |
| Assistant Editor | Andrea Zantiras |
| PR & Marketing | Valentina Tarelli |
| PR & Marketing | Nancy Edmondson |
| PR & Marketing | Isobel Wise |
| PR & Marketing | Steph Anjo |
| 后期制作 | Nineteentwenty |
| Sound Engineer | Josh Campbell |
| 音乐 | Native Music |
| 设计师 | Ben Gilbey |
| 设计师 | Vanisha Mistry |