| 标题 | Equal Justice Initiative - Logo |
| Brief | The goal was to create an identity that lived up to the weight of the subject while playing a supporting role. At its heart is a symbol that implores us to break the cycle of injustice. Two equal letter Js form a broken chain, which not only encapsulates a larger purpose, but also became the symbol for the new Legacy Museum. The bold simplicity of the broken chain led to a series of illustrations that highlight the Equal Justice Initiative's key themes and ideas with immediacy.
Two equal letter Js form a broken chain that symbolises the themes, ideas and purpose of the Equal Justice Initiative. A symbol that implores viewers to break the cycle of injustice. |
| 广告公司 |
Turner Duckworth
|
| 广告战役 |
Equal Justice Initiative - Logo
|
| 广告主 |
Equal Justice Initiative
|
| 品牌 |
Equal Justice Initiative
|
| Posted | 11月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | Equal Justice Initiative is a nonprofit organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society. |
| 媒体类别 |
Corporate/Brand Identity
|
| Head of Design |
David Turner
|
| Head of Design |
Bruce Duckworth
|
| 执行创意总监 |
Sarah Moffat
|
| 创意总监 |
Andy Baron
|
| 设计师 |
Amelia Irwin
|
| 设计师 |
Melissa Chavez
|
| 设计师 |
Naomie Ross
|
| 设计师 |
Linka Lin
|
| Head of Production |
Michael Scelza
|
| Account Services Supervisor |
Michelle Farhang
|
| Account Services Supervisor |
Kate Monahan
|
| Creative Agency |
Turner Duckworth
|