| 标题 | Concepcion |
| 广告公司 | Leo Burnett Colombia |
| 广告战役 | Concepcion |
| 广告主 | Davivienda |
| 品牌 | Davivienda |
| 首次发布日期 | 2016 / 6 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | Leo Burnett Bogota partners with Davivienda Bank to launch a mobile payment service in the oldest village in Colombia On most days, Concepción, the oldest town in Colombia, seems frozen in time. Thanks to Davivienda Bank and Leo Burnett Bogota, the future has arrived. Concepción became the first and, so far, only town in the world that has stopped using physical currency, relying solely on mobile payments, even when most of its residents continue to use old mobile devices. The impact is captured in a quirky and colorful case study film, “Concepción,” featuring the local residents using mobile payments for every single transaction. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Fernando Bellotti |
| 首席创意官 | Mauricio Sarmiento |
| 创意总监 | Daniel Payan |
| 创意总监 | Luis Parra |
| 导演 | Olga Lucía Villegas |
| 导演 | Maritza Pérez |
| 执行创意总监 | Diego Ortiz |
| 执行创意总监 | Herberth Monterroso |
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