| 标题 | The Safety Touch |
| 广告公司 | Leo Burnett Colombia |
| 广告战役 | The Saftey Touch |
| 广告主 | Liga Contra El Cancer |
| 品牌 | Liga Contra El Cancer |
| 首次发布日期 | 2015 |
| 哲学 | Women know that checking themselves for breast cancer is critical to their health, but 95% of all women forget how and when they should perform self-exams. We identified an opportunity to remind women to conduct breast cancer self-exams by using the one device they look at more than 180 times a day: their phones. Working closely with professionals of breast cancer diagnostic programs we created the ‘Safety Touch App,’ a unique mobile application that reminds women how and when to check themselves for breast cancer, by changing the unlock pattern on their smartphones to one that is identical to the method of conducting a breast cancer self-exam, at an optimal time during a woman’s cycle. |
| 媒体类别 | Direct Marketing |
| Chief Creation Officer | Mark Tutssel |
| Regional Creative Director | Fernando Bellotti |
| 首席创意官 | Mauricio Sarmiento |
| 创意总监 | Andres Mejia |
| 创意总监 | Daniel Payan |
| 文案 | Juan E. Henao |
| 美术指导 | Juan Fernando Murcia |
| Web designer | Andres Osorio |
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