| 标题 | Unstoppable Stories/Andy Hensel |
| 广告公司 | J. Walter Thompson Sydney |
| 广告战役 | Nutri-Grain Presents Unstoppable |
| 广告主 | Kellogg's |
| 品牌 | Nutri-Grain |
| 首次发布日期 | 2015 |
| 哲学 | This content led brand platform has been created as part of a repositioning for this iconic Kellogg’s brand, designed to inspire teens to live unstoppable lives. It heroes young role models, who are a living demonstration of the brand belief that the only limits in life are those you put on yourself. This film features Andy Hensel an FMX rider who had the courage, strength and determination to come back from a jail sentence and an accident that left him paralysed. Kellogg’s Nutri-Grain is an iconic $65 million Aussie brand – but was fast losing relevance and thus suffering a serious decline in sales and brand equity. The brand had been built on its connection to another Australian icon: Surf Lifesaving through years of Surf Ironman sponsorship and a communication promise that Nutri-Grain ‘turns you into an ironman’.Unfortunately this association had lost appeal with today’s teens seeing these niche sportsmen as loner gym junkies lacking role model qualities. Consumer trends were also challenging, with a decline in cereal eating and aggressive competitors introducing on-the-go liquid breakfasts aimed at teens. There was however a cultural shift we could tap into: our Gen z digital native teen audience were living in an always-on world. And they were struggling to keep up. Suffering social jetlag physically from late nights online and emotional challenges from keeping up in a high paced high expectation world. Nutri-Grain could help – fueling them to live the life they wanted to live - an unstoppable 24/7 life. This content platform forms the heart of a long term repositioning and campaign to encourage teens to live unstoppable. |
| 媒体类别 | 电视 |
| 长度 | |
| roduction Company | Finch |
| 客户经理 | Jessica Mitchell |
| PR/Marketing | Liquid Ideas |
| 媒介公司 | Mindshare Australia |
| 首席创意官 | Matt Eastwood |
| 执行创意总监 | Simon Langley |
| 联合创意总监 | Will Edwards |
| 联合创意总监 | Chris Badger |
| 文案 | Will Edwards |
| 广告公司制片 | Amanda Slatyer |
| 导演 | Chris Nelius |
| 执行制片 | Michael Hilliard |
| 执行制片 | Karen Bryson |
| Line Producer | Emma Thompson |
| 摄影指导 | Tim Tregoing |
| 剪辑师 | Rodrigo Balart |
| 音乐公司 | Smith and Western |
| 音乐制作人 | Dan Higson |
| 音乐编曲 | Dan Higson |
| 音乐作曲家 | Dan Higson |
| 客户总监 | Fiona Wilson |