标题 | Dubbing Factory (Film) |
广告公司 | Herezie |
广告战役 | #DubbingFactory |
广告主 | Amazon |
品牌 | Amazon Prime |
Posted | 11月 2022 |
行业领域 | 媒体、出版物及制作 |
剧情简介 | Introducing the Prime Video Dubbing Factory. The first 100% TikTok challenge that invited users to become one of the next French voices of their favourite series. To do so, they had to select one of the many scenes the brand had made available on the platform and, using the “duet” feature, dub the actor that’s been muted. Nearly 100 000K participants lent their voices to one of the characters from a Prime Video series and thus promoted the show by sharing the experience with their followers on their own TikTok channels. In the end it was Philippe who was chosen to fulfil his dream and enjoy a unique experience in the Prime Video dubbing studios. He is now one of the French voices for The Boys series, the most popular show on the streaming platform. |
问题 | Prime Video is proud of its many original French productions and regularly showcases the various talents of its production teams (actors, directors, editors, cameramen, etc). Including their French voice-over artists! These strong characters are loved by many in a market where half of the population prefers to watch series in the dubbed French versions. Prime Video is also constantly looking for new ways to engage its community on social media and more recently on TikTok, a new platform for the brand who wanted to considerably increase its engagement rate and its number of followers. |
媒体类别 | 互动 |
Chief Executive Officer (CEO) | Andrea Stillacci |
执行创意总监 | Etienne Renaux |
执行创意总监 | Paul Marty |
创意团队 | Natan Ritaly |
创意团队 | Raphael Sold |
Business Director | Dimitri Boudnikoff |
客户总监 | Marine Chenu |
客户主管 | Agathe Colliard |
制片 | Tanya Kozlova |
制片 | Laureen Rigot |
Influence | Influence4You |
媒介公司 | Oconnection |
广告经理 | Alexandre Andresciani |
广告经理 | Juliette Premmereur |