Paul Marty
Executive Creative Director at Herezie
Paris Area, France, 法国
标题Cités - TIK TOK x AMAZON PRIME VIDEO (125s)
广告公司
广告战役 Cités - TIK TOK x AMAZON PRIME VIDEO
广告主 Amazon Prime Video
品牌 Amazon Prime Video
首次发布日期 2021
行业领域 媒体、出版物及制作
剧情简介 To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok.
媒体类别 案例研究
长度
Media
Social Media Manager
President/CEO
创意总监
客户主管
创意总监
Directeur conseil
TV Production
Concept
Concept
Senior Social Marketing Manager
美术指导
美术指导
项目经理
TV Production
Social Media Manager
European Creative Director
Écriture et réalisation
Production Executive
制作
Diffuseur
Chief Executive Officer (CEO)
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