Asics - "The Big Chase"

180 Amsterdam

180 Amsterdam Amsterdam, 荷兰

8846

品牌: Asics
国家: 荷兰

广告主: ASICS Corporation

标题	The Big Chase
广告公司	180 Amsterdam
广告战役	Find Adventure
广告主	ASICS Corporation
品牌	Asics
首次发布日期	2017 / 2
行业领域	运动鞋
剧情简介	See what happened when ASICS took 60 unsuspecting runners back in time, by turning their ordinary run into an immersive film noir adventure full of intrigue, suspense, action, mystery, and of course, a femme fatale.
哲学	The event and subsequent film release represents the start of the new ASICS Find Adventure campaign geared towards an urban, millennial audience. Along with the introduction of two new products – fuzeX RUSH and GEL-QUANTUM 360° KNIT – the event saw the debut of ASICS new fitness community Sound Body, Sound Mind and the #Run4Adventure social campaign. The event was produced in partnership with HeLo, the L.A.-based production company behind the award winning Bud Light ‘Epic Night’. The resulting film will break across the UK, USA, China, Japan, Korea, Brazil, Holland, France Germany, Italy, Russia, Spain and Mexico from 8 February – the first in a series of film executions based around ASICS engagement of this new active youth audience in 2017. Al Moseley, President & CCO, 180 Amsterdam, commented: "We've helped ASICS win the hearts and minds of the serious runner. This was now about creating cultural impact with the social runner. We're thrilled at the result - another great example of 180's relentless desire to try the bravest and boldest thing we can to get the world talking about our client's brands." Lead creative on the project, Tony Bartolucci, Creative Director, 180 Amsterdam, added: “This was a unique experience not just for the runners but for us as well. Combining live theatre with sport with technology with digital outreach with influencer marketing was a production and creative challenge that required a lot of planning, a lot of teamwork and a lot of sleepless nights. It was truly creativity without frontiers.”
媒体类别	电视
长度	82 seconds
市场	美国
制作公司	HēLō
客户经理	Abraham Turner
首席创意官	Al Moseley
美术指导	Tony Bartolucci
客户总监	Jim O'Regan
Head of Production	Bethany Papenbrock
执行制片	Colin Pueschner
制片	Eline de Roo
Creative Agency	180 Amsterdam
Business Affairs	Akvilina Jaskunaite
客户企划	Vincent Johnson
文案	Joe Craig
Director of Communication Strategy	Pete Fishman
Sound Designer	Mikaal Sulaiman
剪辑师	Noah Kistler
执行制片	Brendan Kiernan
执行制片	Justin Moore-Lewy
Head of Integrated Production	James Okumura
Costume	Kate Fry
制片	Keith Carlsen
制片	Mitch Kirsch
导演	Zach Guerra