标题 | Parking While Hungry |
广告公司 | BBDO New York |
广告战役 | Parking While Hungry |
广告主 | Mars Inc. |
品牌 | Snickers |
Posted | 11月 2015 |
行业领域 | 巧克力,巧克力棒,糖果,口香糖 |
剧情简介 | For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger. The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.' |
媒体类别 | 户外广告 |
首席创意官 | Greg Hahn |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
创意总监 | Justin Bilicki |
创意总监 | Matt Herr |
美术指导 | Kim Baskinger |
广告公司制片 | Samar Zaman |
摄影师 | Billy Siegrist |
客户经理 | Kirsten Flanik |
客户经理 | Susannah Keller |
客户经理 | Josh Steinman |
客户经理 | Dylan Green |
客户经理 | Jocelyn Choi |
战略企划 | Crystal Rix |
战略企划 | Alaina Crystal |