| 标题 | Three Lionesses |
| 广告公司 | Grey London |
| 广告战役 | Three Lionesses |
| 广告主 | Suntory |
| 品牌 | Lucozade |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. The iconic sports drink is also offering women to try football by giving away 90,000 minutes of free pitch time nationwide through Powerleague and Goals football centres. Names included in the original ‘Three Lions’ such as Gary Lineker, Nobby Stiles and Bobby Moore have been replaced by Lionesses Steph Houghton OBE, Jordan Nobbs (Nobbsy) and Jade Moore in an effort to make the women as much household names as their male counterparts. Special permission has been granted by Baddiel and Skinner to rerecord the 1996 original, which is being used as the soundtrack to Lucozade Sport’s new advert that tells the story of women footballers overcoming prejudices to make it to the international stage. The fresh-look lyrics feature the lines “Same pride. Same meaning…Never stopped us dreaming” and “we still see that tackle by Moore, And when Nikita scored, Stephy’s belting the ball, And Nobbsy dancing” in support of the team. |
| 媒体类别 | 互动 |
| 长度 | |
| Head of Marketing | Claire Keaveny |
| Senior Brand Manager | Liam Angel |
| Brand Manager | Georgie Crook |
| Strategic Partnerships Lead | Matt Riches |
| 创意总监 | Sam Daly |
| 创意总监 | Rob Greaves |
| 文案 | Matt Tassell |
| 美术指导 | Marc Owens |
| 广告公司制片 | Thea Evely |
| 广告公司制片 | Talou Sabbah |
| Managing Partner | Agi Varanyi |
| Managing Partner | Ross Farquhar |
| 客户总监 | Max Arkell |
| 客户经理 | Becky Devereux-Pile |
| 战略企划 | Antonia Tam |
| 导演 | Jack Driscoll |
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