标题 | My Dear |
广告公司 | The Leo Burnett Group Thailand |
广告战役 | The Coolest Rescue |
广告主 | P&G Thailand |
品牌 | Downy |
首次发布日期 | 2021 / 4 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
剧情简介 | How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand? Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand. “You are not you when the weather’s hot” This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down! Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits? We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer! |
媒体类别 | Web Film |
长度 | |
首席创意官 | Sompat Trisadikun |
执行创意总监 | Sirin Wannavalee |
创意组长 | Nonthaporn Ketmanee |
美术指导 | Nonthaporn Ketmanee |
美术指导 | Sompat Trisadikun |
文案 | Narisapongse Rakwattananont |
General Manager | Weeranuch Duangpikool |
Account Management Director | Peerajet Sringean |
客户总监 | Pansea Tevavichulada |
客户主管 | Banthita Ratanopas |
广告公司制片 | Karnjanee Praphapat |
战略企划 | Chulanee Sirisaengtaksin |
项目经理 | Sunee Chansuksurachode |
制作公司 | Tongta Film |
导演 | Phalat Romcai |
执行制片 | Sucheera Kaewngam |
Production Producer | Suteera Pummaneekorn |
D.O.P | Abhisit Prasongsup |
Assistant Director | Vivisn Jarupattanasirikul |
制作经理 | Kawita Nunthakunatip |
Wardrobe | Doungkamon Wimon |
Casting | Naroupat Pintakhum |
音效 | Worawut Bunsarn |
剪辑师 | Yiemyut Tungsomworapongs |
Colorist | Narin Bovornrattanapran |
Flame Artist | Narin Bovornrattanapran |
后期制作 | Asama Sumalee |
音效 | Banana Studio |
Sound Engineer | Putthipat Sangwanphet |