Nonthaporn Ketmanee
Creative Director at Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, 泰国
标题My Dear
广告公司
广告战役 The Coolest Rescue
广告主 P&G Thailand
品牌 Downy
首次发布日期 2021 / 4
行业领域 清洁用品、肥皂、洗涤剂
剧情简介 How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand?

Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand.

“You are not you when the weather’s hot”

This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down!

Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits?

We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer!
媒体类别 Web Film
长度
首席创意官
执行创意总监
创意组长
美术指导
美术指导
文案
General Manager
Account Management Director
客户总监
客户主管
广告公司制片
战略企划
项目经理
制作公司
导演
执行制片
Production Producer
D.O.P
Assistant Director
制作经理
Wardrobe
Casting
音效
剪辑师
Colorist
Flame Artist
后期制作
音效
Sound Engineer

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