| 标题 | Amazing Thailand. Culture to Commerce. |
| 广告公司 | Ogilvy Thailand |
| 广告战役 | Amazing Thailand. Culture to Commerce. |
| 广告主 | Tourism Authority of Thailand |
| 品牌 | Tourism Authority of Thailand |
| Posted | 11月 2022 |
| 行业领域 | 目的地（国家与地点） |
| 哲学 | The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Marketing Officer (CMO) | Phonsiri Koondejsumrit |
| 广告经理 | Parichart Boonclai |
| 媒介公司 | Yggdrazil |
| Creative Chairman | Nopadol Srikieatikajohn |
| 执行创意总监 | Andrew Chu |
| 创意总监 | Puripong Limwanatipong |
| 创意总监 | Thanawat Chongmahakul |
| Creative Director / Producer / Scripter | Saroot Tubloy |
| Senior Copywriter | Pongsakon Junrueng |
| 文案 | Visaya Sosothikul |
| Senior Art Director | Nopadol Srikieatikajohn |
| Senior Art Director | Puripong Limwanatipong |
| Senior Art Director | Thanawat Chongmahakul |
| 美术指导 | Pannawee Saibua |
| 广告公司制片 | Sakonpob Sinsuk |
| 项目经理 | Panadda Rittrirat |
| 项目经理 | Aunchaya Thanapornkaitikul |
| Head of Game Development | Nattaworn Tancharoen |
| Technical Artist | Waroon Pumisiricharoen |
| Technical Artist | Kittichon Kittiwan |
| Technical Artist | Jiranuwat Meksutat |
| Digital Director | Suparrerk Kulintaraprasert |
| Digital Director | Noprada Jirarattanapan |
| Managing Director | Jiravara Virayavardhana |
| 战略企划 | Jirat Tangvichacharn |
| Strategy Director | Sasipa Mongolnavin |
| Business Director | Niwat Rungruangworawat |
| Business Director | Onsiri Thanibutra |
| 客户经理 | Sakon Suksophon |
| Account Management | Nichakhun Tuwaphalangkun |
| 制片 | Jitpisut Sirirat |
| Quality Assurance | Akara Thiengphuengtham |
| Game Tester | Pornlapus Parichattrakul |
| Game Tester | Rinradee Virojsirasak |
| Game Tester | Thanakarn Sapaokum |
| Game Tester | Akanae Tumtawee |
| Game Tester | Panyarat Chiewamorchai |