Porsche - "Keep Your Essence"

Grabarz & Partner

Grabarz & Partner Hamburg, 德国

894

品牌: Porsche
国家: 德国

广告主: Dr. Ing. h.c. F. Porsche AG

标题	Keep Your Essence
广告公司	Grabarz & Partner
广告战役	Keep Your Essence
广告主	Dr. Ing. h.c. F. Porsche AG
品牌	Porsche
首次发布日期	2024 / 1
行业领域	跑车
广告口号	Change Your Look, Not Your Style.
哲学	With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
媒体类别	互动
长度	104 seconds
Regie	James F. Coton
制作公司	Hochkant Film GmbH & Co KG
Chief Marketing Officer (CMO)	Robert Ader
广告经理	Oliver Hoffmann
广告经理	Dominique Tascioglu
广告经理	Alexander Georgoudakis
广告经理	Laura Rögner
广告经理	David Papenheim
广告经理	Marius Kreisle
Managing Director	Julica Hauke
Executive Client Service Director	Florian Kruse
Executive Client Service Director	Sarah Pack
客户总监	Franziska Lehmann
客户经理	Antonia Welst
客户经理	Anna Hipp
客户总监	Gesa Braun
Junior Account Manager	Hanna Nyhuis
Creative Managing Director	Ralf Heuel
Lead Creative Specialist	Florian Pack
执行创意总监	Annika Stierl
执行创意总监	Robert Jung
创意总监	Tim Lehnebach
美术指导	Sascha Genc
美术指导	Hanna Röder
Senior Art Director	Lisa-Marie Freuken
Managing Director Strategy	Bastian Goldschmidt
Strategy Director	Lisa Walz
Digital Account Director	Cara Rösel
Managing Partner/Chief Creative Officer	Ralf Heuel
Creative Director Copy Digital	Charlotte Gärtner
Lead Creative Specialist	Ralf Nolting
Creative Specialist Copy	Andrew McEvoy
Senior Art Director	Lucas Osis
Senior Art Director	Alberto Espeja
数字艺术指导	Lynn Darlisson
数字艺术指导	Celina Kahlner
UX/UI	Jennifer Di Martino
UX/UI	Sarah Uphoff
Senior Copywriter	Heiko Thieß
Senior Copywriter	Marcio Bittencourt
文案	Camillo Rolfes
Managing Partner/Chief Strategy Officer	Bastian Goldschmidt
Strategist	Alina Born
Art Buying/Creative Production	Axel Leyck
Art Buying/Creative Production	Indra Habermann
Art Buying/Creative Production	Anne Zacharias
Creative Services	Jörg Nagel
Creative Services	Christoph Heller
Creative Services	Kristen Debrassine
Creative Services	Melanie Marschefski
Creative Alliance	Saatchi & Saatchi Shanghai
Creative Alliance	Cramer-Krasselt
媒介公司	PHD
Representation	shotview
Photoproduction Company	WIDE Production
Print Producer	Volker Dencks
Print Producer	Daniela Witting
Styling	Elena Psalti
Hair and Makeup	Caroline Torbahn
后期制作	Zoot
导演	James F. Coton
电影	Matias Penachino
执行制片	Auro Stagge
制片	Matthias Kraft
Production Assistant	Semeli Loukeri
Casting Director	Christiane Messow
Production Designer HL	Bader el Hindi
制作设计师	Irina Magdalincheva
制作设计师	Nadejda Pachova
Videographer	Philipp Bach
Styling	Julia Quante
Lighting	Thorben Winkler
Post-production Producer	Ina Alabowitz
剪辑师	James F. Coton
剪辑师	Marcello Sanna
剪辑师	Florian Pack
剪辑师	Matthias Graatz
剪辑师	Christian Zimmermann
剪辑师	Philipp Bach
Grade	Nicke Cantarelli
Grade	Johann Nurmilehto
Online Supervision	Dominik Eckold
Online Supervision	Janine Brömse
Nuke Artist	Marco Pelzl
Nuke Artist	Christian Stanzl
Nuke Artist	Yves Bischoff
Nuke Artist	Johannes Bogenhausen
Nuke Artist	Elmar Pohl
Nuke Artist	Puk Khantho
Motion Graphics	Danial Ghods
Motion Graphics	Frank Patzke
音乐	BMM Network
音乐制作人	Joseph Petitpain
Artists	The Everlasters
音效制作	Sourcesound
Sound Designer	Charles Deenen
Sound Designer	Daniel Lepervanche