| 标题 | Roomba |
| 广告公司 | McCann Worldgroup Spain |
| 广告战役 | Starbucks Premium Instant |
| 广告主 | Starbucks Corporation |
| 品牌 | Starbucks At Home |
| 首次发布日期 | 2020 / 6 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 哲学 | Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 加拿大 |
| 广告经理 | Mario Vera |
| 广告经理 | Pamela Diaz |
| 广告经理 | Jonathan Iams |
| 首席创意官 | Miguel Bemfica |
| 首席创意官 | Monica Moro |
| 创意团队 | Rafael Merino |
| 创意团队 | Manuel Manceda |
| 创意团队 | Marina Guadix |
| 创意团队 | Elena del Águila |
| 创意团队 | Elena Gomez |
| 创意团队 | Pablo Camarero |
| 创意团队 | Guillermo Barbero |
| 创意团队 | Antonio De Federico |
| Business Team | Max Lacerda |
| Business Team | Alexandra von Puttkamer |
| Business Team | Alvaro Cuneo |
| Business Team | Jorge Adames |
| Planning Team | María Martinez |
| Planning Team | Bernardo Moleón |
| Planning Team | Theodora Philip |
| Shopper Team | Alba López |
| Shopper Team | Irene Ruiz |
| Shopper Team | Raúl Pérez |
| Shopper Team | Eneko Musitu |
| Shopper Team | Rafa Martinez |
| Shopper Team | Miriam Madueño |
| Shopper Team | Tania Sanz |
| Shopper Team | Carlos Tellez |
| 制作公司 | CRAFT + Canada |
| Production Team | Paloma Adrién |
| Production Team | Rossana Noceloni |
| Production Team | Vanessa Pizarro |
| Production Team | Sara del Tío |
| Production Team | Rocio Fernández |
| Production Team | Paola Fernández |
| Production Team | Sara Fernández |
| Production Team | María Pastor |
| Account Team Craft | Alejandra Rodriguez |
| Account Team Craft | Clara Martí |
| Account Team Craft | Paola Espinosa |
| 摄影师 | Alfonso Herranz |
| 3D Studio | Mach |
| 后期制作 | CRAFT |
| Colorist | Paula Ruiz |
| 导演 | Gerson Aguerri |
| 摄影指导 | Takuro Takeuchi |
| 剪辑师 | Ramón Morejón |
| 执行制片 | Oscar Romagosa |
| 执行制片 | Victor Mata |
| 制片 | Marga Sardá |
| 音乐 | TDL Music |
| 音乐作曲家 | Nicolas Castro |
| 制片 | Manuel Villarroya |
| 制片 | Nicolas Castro |
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