标题 | As far as the eye can see (en) |
Brief | Being visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled. |
广告公司 | AUSTRALIEGAD |
广告战役 | As far as the eye can see |
广告主 | Optic 2000 |
品牌 | Optic 2000 x Association Valentin Haüy |
首次发布日期 | 2023 / 4 |
行业领域 | 眼镜店 |
剧情简介 | In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association. |
媒体类别 | Web Film |
执行创意总监 | Philippe Boucheron |
Deputy Managing Director | Thierry Taglioni |
客户总监 | Margaux Gilles |
客户经理 | Ulysse Boudot |
项目经理 | Margot Charrier |
美术指导 | Guillaume Paulus |
文案 | Guillaume Paulus |
美术指导 | Tom Camus |
文案 | Tom Camus |
美术指导 | Charles Coussot |
文案 | Barthélémy Desplats |
数字艺术指导 | Alix Chabagny |
数字艺术指导 | Quentin Sautour |
Web Developer | Frédérique Devaux |
Head of Production | Thomas Laurent |
Creative Producer | JEAN |
Creative Producer | Jean-Luc Chirio |
摄影师 | Marc Da Cunha Lopes |
导演 | Nan Feix |
导演 | Loveboat |
执行制片 | Marine Garnier |
执行制片 | Loveboat |
Communications Director | Sandrine Ladoux |
Advertising | Pierre Vinogradoff |
Communications Director | Emilie Lebre |